The Impact of Digital Marketing and Word of Mouth on Purchasing Decisions in Dee'statlilari, Lahat Regency
DOI:
https://doi.org/10.31851/jmwe.v23i2.19788Abstract
This study's title looks at how In Dee'statlilari, Lahat Regency, word-of-mouth and digital marketing influence consumers' purchasing decisions. Method of Gathering A questionnaire was distributed to 98 respondents in order to gather data. According to hypothesis testing using the t count test > t table, specifically 12.495 > 0.198, digital Purchase decisions are significantly influenced by marketing. One may argue that H0 is rejected and the first hypothesis (H1) is accepted since the variable hypothesis value is (0.000 < 0.05). A t-test for hypothesis testing indicates that word-of-mouth influences purchases significantly. > t table of 7.843 > 0.198. The hypothesis test's F test was obtained. F table 3.09 > F count 100.151. The Purchasing Decision variable is simultaneously impacted by the outcomes. time for the third hypothesis (H3).
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