The Influence of Job Satisfaction, Organizational Culture and Organizational Commitment on the Loyalty of LPP RRI Palembang Employees
DOI:
https://doi.org/10.31851/jmwe.v23i1.19854Keywords:
Job Satisfaction, Organizational Culture, Organizational Commitment, Employee LoyaltyAbstract
The purpose of this study is to reveal the influence of job satisfaction, organizational culture, and organizational commitment on employee loyalty at LPP RRI Palembang. The background of this research is based on the importance of employee loyalty in creating optimal organizational performance, as well as indications of low loyalty due to lack of job satisfaction, suboptimal organizational culture, and weak organizational commitment. This research was carried out with a quantitative approach using a survey method that involved distributing questionnaires to 43 ASN employees at LPP RRI Palembang. The results showed that partially job satisfaction, organizational culture and organizational commitment had a significant effect on employee loyalty by 0.000 < 0.05, and simultaneously, the three variables had a significant effect on employee loyalty by 0.000 < 0.05. These findings show that increasing job satisfaction and strengthening organizational commitment are essential to build employee loyalty in the work environment. This research is expected to be an input for LPP RRI Palembang in formulating an effective human resource management strategy to increase employee loyalty.
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