Pengaruh E-Service Quality Terhadap E-Satisfaction Pengguna Aplikasi Gojek di Palembang
DOI:
https://doi.org/10.31851/jmwe.v22i3.19962Abstract
ABSTRAK
Penelitian ini mempunyai tujuan untuk mengetahui adanya pengaruh E-Service Quality Terhadap E-Satisfaction Pengguna Aplikasi Gojek Di Palembang. Peneliti menggunakan data primer yang didapat dari penyebaran kepada responden menggunakan kuesioner. Penggunaan sampel penelitian ini yaitu sebanyak 100 responden dan telah terkumpul sebesar 140 responden. Adapun syarat yang menjadi reponden penelitian ini adalah masyarakat yang berada pada domisili di Kota Palembang, berusia ≥ 17 tahun serta menjadi pengguna aplikasi Gojek selama 1 tahun terakhir. Penelitian menggunakan teknik analisis linear berganda. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan secara simultan antara E-Service Quality terhadap E-Satisfaction.
Kata Kunci: E-Service Quality, E-Satisfaction, Gojek, Palembang.
ABSTRACT
This study aims to determine the effect of E-Service Quality on E-Satisfaction among Gojek application users in Palembang. The researchers utilized primary data obtained through questionnaire distribution to respondents. The intended sample size for this study was 100 respondents, with a total of 140 respondents collected, The criteria for respondents in this study include residents domiciled of Palembang City, aged ≥ 17 years, and had used the Gojek app for the past year. The analysis technique used was multiple linear regression analysis. The research findins demonstrate a positive and significant simultaneous influence of E-Service Quality on E-Satisfaction.
Keywords : E-Service Quality, E-Satisfaction, Gojek, Palembang.
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