STUDENTS’ PERCEPTIONS OF THE USE OF ARTIFICIAL INTELLIGENCE (AI) IN UNDERSTANDING ENGLISH LEARNING MATERIALS WITHIN TOURISM INDUSTRY CONTEXTS
DOI:
https://doi.org/10.31851/sn7xz819Keywords:
Artificial Intelligence, educational technology, English language learning, tourism industry, student perceptionsAbstract
This study aims to examine students' perspectives on the application of Artificial Intelligence (AI) in enhancing their comprehension of English learning materials within the context of the tourism industry. A qualitative descriptive research methodology was employed, with data collected through questionnaires and semi-structured interviews. The sample consisted of 42 students enrolled in the English for the Tourism Industry program. The findings reveal that the majority of students held favorable views regarding the integration of AI in understanding English learning content within tourism industry settings. They expressed the belief that, when used appropriately, AI could significantly facilitate their grasp of the material. Moreover, the AI tools most frequently utilized by students included translation applications, grammar correction tools, and AI-based chat services. This research provides valuable insights for English language teaching within tourism, highlighting the potential of tools like ChatGPT, QuillBot, Claude, and Notebook.im to support language proficiency. However, it also underscores the need for ongoing guidance from instructors to maximize the effectiveness of these technologies.
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