CONVERSATIONAL IMPLICATURE IN DEFAMATION CASES: A PRAGMATIC APPROACH TO LANGUAGE EDUCATION
DOI:
https://doi.org/10.31851/43chc884Keywords:
Implicature, Maxim, Defamation, Pragmatics.Abstract
This study aims to uncover the implicit meanings contained in the utterances produced by Isa Zega in the defamation case against Shandy Purnamasari on social media by employing a pragmatic approach, specifically Grice’s theory of conversational implicature. The research data were obtained from video content and excerpts of Isa Zega’s statements circulating on TikTok, Instagram, and other online media platforms. A qualitative descriptive method was applied, with data analysis techniques focusing on identifying violations of conversational maxims that generate implicit meanings or implicatures. The findings indicate that Isa Zega employed various forms of conversational implicature that violated the maxims of quality, relevance, and manner to indirectly convey accusations or insults toward Shandy Purnamasari. Utterances such as name distortions, personal insinuations, and unsupported claims were used as covert communicative strategies that undermine the reputation of the targeted individual. These results demonstrate that pragmatic analysis, particularly implicature, plays a crucial role in revealing hidden intentions in defamation cases and may further contribute to forensic linguistic studies. In the context of language education, this study provides authentic discourse examples that can be utilized in teaching pragmatics, helping students develop critical awareness of implicit meaning, communicative ethics, and language use in legal and social media contexts.
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