The Influence of Service Quality and Price on Purchasing Decisions at RKU Computer Palembang
DOI:
https://doi.org/10.31851/jmwe.v23i2.19778Abstract
The goal of this study is to discover how RKU Computer Palembang customers' purchasing decisions are influenced by pricing and service quality. A t-test found that the service quality variable (X1) had a strong impact on the purchase decision (Y), with a calculated t-value of 2.600 > t-table 2.02 and a significant value of 0.013 < 0.05. The calculated t-value of 6.574 > t-table 2.02 and the significance value of 0.00 < 0.05 show that the pricing variable (X2) influences significantly the purchasing choice variable (Y). With a significance value of 0.00 < 0.05, the F-test results indicate that decisions to purchase are influenced by price and service quality.
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