The Influence of Product Quality and Cafe Atmosphere on Interest in Revisiting Gudang Rasa Cafe

Erisa Khoerunnisa; Husni Muharam; Magnaz Lestira Oktaroza

doi:10.31851/jmwe.v23i2.21597

Authors

Erisa Khoerunnisa Fakultas Ekonomi, Universitas Garut
Husni Muharam Fakultas Ekonomi, Universitas Garut
Magnaz Lestira Oktaroza Fakultas Ekonomi, Universitas Garut

DOI:

https://doi.org/10.31851/jmwe.v23i2.21597

Abstract

This study aims to analyze the influence of product quality and café atmosphere on interest in returning to Cafe Gudang Rasa. The population in this study is visitors to Cafe Gudang Rasa, with a sample of 96 respondents selected using purposive sampling techniques. Data collection techniques used questionnaires and literature studies. This study uses Structural Equation Modeling (SEM) based on Partial Least Square (PLS) to analyze the influence of product quality and café atmosphere on return visits. The results of the study showed that product quality had a positive and significant effect on interest in returning visits, the atmosphere of cafes had a positive and significant effect on interest in returning visits, and the quality of products and café atmosphere simultaneously had an effect on interest in returning visits.

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