Digital Marketing Strategy to Increase Brand Awareness in Start-Up Companies
DOI:
https://doi.org/10.31851/jmwe.v23i1.21612Keywords:
Digital Marketing, Brand Awareness, Start-Up, Digital StrategyAbstract
Digital marketing has become a key strategy for increasing brand awareness in start-up companies. Techniques such as search engine optimization (SEO), social media marketing, influencer marketing, and content marketing have proven effective in reaching a wider market at a lower cost than conventional marketing methods. This study aims to analyze effective digital marketing strategies for start-ups to build brand awareness and increase competitiveness in the market. This study employs a literature review to analyze various publications related to digital marketing and its implementation in start-up companies. The results demonstrate that the appropriate combination of digital marketing strategies can enhance brand recognition by up to 70% within the first year of a company's operations.
References
Amrita, N. D. A., Mandiyasa, I. K. S., Suryawan, T. G. A. W. K., Handayani, M. M., Nugroho, M. A., Puspitarini, E. W., ... & Judijanto, L. (2024). Digital Marketing: Theory, Implementation and the Future of Digital Marketing. Green Pustaka Indonesia.
Ananda, R., & Santosa, P. B. (2020). SEO Strategy in Increasing Company Visibility in the Digital Era. Journal of Social and Political Sciences, 24(1), 47-58.
Brown, D., & Fiorella, S. (2021). Influencer Marketing Strategies. Wiley.
Chaffey, D., & Ellis-Chadwick, F. (2022). Digital Marketing: Strategy, Implementation, and Practice. Pearson.
Content Marketing Institute (CMI). (2023). The State of Content Marketing 2023.
Daryanto, A., & Ruldeviyani, Y. (2020). Digital Marketing Strategy in the Era of Industrial Revolution 4.0. Journal of Management and Entrepreneurship, 22(2), 95-108.
Forbes. (2023). Influencer Marketing Trends.
Gunawan, A., & Susanti, R. (2021). Optimasi Digital Marketing melalui Search Engine Optimization (Digital Marketing Optimization through Search Engine Optimization). Journal of Digital Economics and Business, 4(1), 12-22.
Hidayat, M. R., & Fauziah, A. (2023). SEO Strategy as a Digital Marketing Tool for Financial Services Companies. Journal of Indonesian Digital Economy, 2(1), 78-89.
Hidayat, M., & Sembiring, Y. (2021). Evaluasi Social Media Marketing terhadap Brand Engagement (Evaluation of Social Media Marketing on Brand Engagement). Journal of Digital Communication Science, 4(1), 63-74.
HubSpot (2022). SEO and Digital Marketing Statistics.
Kaplan, A. M., & Haenlein, M. (2020). "Users of the world, unite! The challenges and opportunities of social media". Business Horizons, 53(1), 59-68.
Kotler, P., & Keller, K. L. (2021). Marketing Management. Pearson.
Moz. (2023). SEO Best Practices.
Parida et al., "An empirical study on social media conversation to increase brand awareness: Startup organization context," Journal of Startup Marketing, 2024.
Pulizzi, J. (2022). Epic Content Marketing. McGraw-Hill.
Putra, R. D., Lestari, N., & Wahyuni, S. (2021). Pengaruh Search ENgine Optimization terhadap Brand Awareness Produk Asuransi (The Effect of Search Engine Optimization on Brand Awareness of Insurance Products). Journal of Communication and Business, 9(2), 55-68.
Putri, A. S., & Kurniawan, A. (2021). The Effect of Social Media Marketing on Consumer Purchasing Decisions. Journal of Management Science, 9(2), 89-101.
Rahmawati, A., & Anggraini, R. (2022). Analysis of Digital Campaign Effectiveness on Instagram for Financial Services Products. Journal of Technology and Digital Marketing, 3(2), 76-88.
Saputra, H. Y., Widodo, T., & Mulyadi, M. (2023). The Role of SEO in Increasing Sales of Insurance Products. Journal of Business Information and Technology, 7(1), 34-45.
Sari, D. A., & Mahardhika, A. Y. (2022). Analysis of SEO Effectiveness in MSME Digital Marketing Strategy. Journal of Computer Science and Digital Business, 5(3), 103-113.
Sari, L. P., & Prasetya, R. (2023). Social Media Marketing Strategy in Increasing Customer Loyalty. Journal of Digital Management, 2(1), 34-47.
Statista. (2023). Social Media Marketing Report.
Utami, W., & Nugroho, R. (2022). Social Media Marketing dalam Meningkatkan Brand Awareness (Social Media Marketing in Increasing Brand Awareness). Journal of Digital Economics and Business, 5(1), 44-56.
Wibowo, H., & Rachmawati, E. (2020). The Role of Social Media in Insurance Product Marketing Strategy. Journal of Communication and Business, 8(3), 55-68.
Yusuf, M. H., & Safitri, D. A. (2023). Optimizing Marketing Strategies on Social Media for Service Companies. Journal of Digital Economics and Management, 6(1), 22-35
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Jurnal Media Wahana Ekonomika
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The copyright of the received article shall be assigned to the publisher of the journal licensed under a Creative Commons Attribution-NonCommercial 4.0 International License in line with the license, authors and any users (readers and other researchers) are allowed to share and adapt the material only for non-commercial purposes. In addition, the material must be given appropriate credit, provided with a link to the license, and indicated if changes were made. If authors remix, transform or build upon the material, authors must distribute their contributions under the same license as the original.
